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Personal
bankruptcy filings have reached epidemic proportions in the United
States. Unfortunately, the music business is finding that it is not
immune and bankruptcy filings by recording artists are spreading like a
virus and disrupting business for many record labels. More and more
prominent recording artists are filing bankruptcy petitions in order to
be released from what they perceive to be unfair recording contracts,
production deals, and management contracts in order to enter into more
lucrative deals with rival record labels - and this has serious
implications for the record industry.
Section 365 of the Federal Bankruptcy Code allows the court to free
debtors from burdensome or onerous contracts that impair their ability
to make a fresh financial start if the court deems it fair to do so. The
process is basically simple and the repercussions for the artist can be
fairly mild. Some debtors need only file a simple form, and those
declaring bankruptcy can then shed their debts and avoid contractual
commitments and still end up keeping some of their assets including in
some cases their homes and their cars.
The problem for the record industry is that the advance/recoupment
structure of most record contracts makes them especially vulnerable to
termination in bankruptcy proceedings. Most record contracts are
structured as ongoing recording commitments whereby the record label
agrees to pay for the production of one album with options to require
additional albums from the artist at the label's discretion. The record
label pays an advance to the artist for the cost of producing the album
and the artist then records and delivers the album to the record label.
The record company agrees to pay the artist a royalty on sales of the
album based on a complex calculation involving numerous variables.
However, the royalty is not actually paid to the artist until after
recoupment by the record label of all advances out of the artist's
royalty. These advances often include not only the cost of the recording
but also the cost of video production, tour support and independent
promotion.
Ultimately, although the artist pays for the cost of producing an album
by way of recoupment, the album becomes an asset of the record company
pursuant to the terms of the contract. Since most of the artist's
advances are used to pay for recording costs and other expenses, the
artist ends up with no asset and very little money in his or her pocket.
Since the record label can cross-collateralize unrecouped advances from
one album against royalties payable from any other album, an artist
could conceivably sell hundreds of thousands of albums and still be in
an unrecouped position with its record label.
In fairness to record labels, since the record business is a high stakes
business and, more often than not, record labels end up with albums that
do not sell, this advance/recoupment system protects them from the high
number of failures that occur. However, an artist's substantial
unrecouped balance is considered a debt in the eyes of the bankruptcy
court which makes the record contract, and the commitment of the artist
to record additional albums for the label, subject to termination by the
court if an artist's efforts at renegotiating the terms of its deal are
thwarted.
Although a new, unknown artist is often unsophisticated in the ways of
the business and unwilling to refuse the chance at stardom when a
contract is initially offered, once an artist attains a modicum of
success the artist often attempts to renegotiate his deal. However, an
artist's efforts at renegotiation frequently degenerate into bitter
contract disputes that drag on for months since the record label exerts
the greater economic advantage. It is at this point that several
prominent recording artists like "TLC" and "RUN-DMC"
have found that the way to a fresh start in the 90's is one that
celebrities like Kim Basinger and Micky Rooney, big corporations like
Macy's and The Daily News, and entertainment companies like Wherehouse
and Camelot have used to get out of contracts that were a burden to
their operations: commencing a Chapter 7 or Chapter 11 bankruptcy
proceeding.
Artists are finding that, when all else fails, a bankruptcy filing gives
the artist greater leverage at the bargaining table to redress the
imbalance of economic power in the record industry. In order for this
tactic to work, a debtor must prove that he or she is insolvent under
the terms of the law since the courts can dismiss bankruptcy filings
that are made for the sole purpose of breaking a contract. So far,
however, no artist in a substantially unrecouped position with its
record label has had a hard time proving that its debts exceed its
income and that it is sufficiently insolvent to merit the protections
established by the Federal Bankruptcy Code.
This bankruptcy ploy can backfire on an artist, however. In one recent
instance, an artist with only one hit song and marginal name recognition
filed a bankruptcy petition in order to get leverage in renegotiating
his contract. The tactic so alienated the president of the particular
record label that, in a settlement, he dropped the artist from the
record label. The artist has been unable to get another record deal
since then.
The overall solution for avoiding the pitfalls posed by the threat of a
bankruptcy filing by a prominent artist is painfully obvious for the
record labels: offer the artist fairer contract terms. A successful
artist, even if contractually unrecouped, has usually made substantial
profits for the record label. It is unwise to force such an artist into
bankruptcy and run the risk that a long-term recording commitment will
be terminated.
The proliferation of artist bankruptcy proceedings is a double-edged
sword: it threatens to substantially disrupt the standards and practices
of the record industry while it simultaneously levels the playing field
and forces record companies to pay their artists more. Record companies
would be well advised to share more of the financial rewards with even a
marginally successful artist at the appropriate time so that the
artist's debts do not exceed its income. Otherwise, they run the risk of
having their artist's record contract terminated prematurely in
bankruptcy court and finding that the artist that they worked so hard to
develop is reaping the benefits of the first label's efforts making
records for a second record label under a lucrative new contract.
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Wallace Collins is a New York attorney specializing in entertainment and
intellectual property law. He was a recording artist for Epic Records
before attending Fordham Law School.
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